Job Description

Summary :

The Manager of Shopper Marketing & Planning builds, shapes, and deliver strategic customer marketing campaigns. The Manager leverages customer insights by joining those insights with the business objectives to create shopping experiences. Partnering and collaborating with other department teams and leaders within the organization. Evaluate, develop, and execute plans to engage consumers, enhance customer’s shopping experience, and drive sales.

Essential Duties and Responsibilities include but are not limited to the following:

• Build, shape, and deliver the brand enhancing strategies
• Lead the brand platform and communication plans.
• Responsible for leveraging shopper insights and connecting those with business objectives
• Responsible for planning category marketing, developing comprehensive strategies, and integrating vendor programs and packages into cohesive, customer-centric plans that support the overall brand vision.
• Work closely with merchandising category teams, outside vendors, and across marketing functions, liaison across a variety of marketing channels.
• Shape programs and deliver significant business and brand building results.
• Demonstrate a strong business acumen to understand key levers that can unlock profitable growth.
• Analyze performance of programs to fuel future investments and transparent partnerships. Exercise exceptional leadership skills to motivate and organize cross functional teams to deliver the objectives of both internal and external customers.
• Deliver well organized communication to company leaders regarding plans or results.

ESSENTIAL FUNCTIONS: (Primary accountability for specific functions and results. The list of essential functions is not exhaustive and may be supplemented or changed as necessary.)

• Lead planning and strategy development for assigned categories, ensuring alignment with overall business objectives
• Collaborate with merchants and vendors to provide comprehensive packages and programs to drive customer conversion and vendor income
• Effectively partner with all levels of the organization, positively influence teams and manage conflict.
• Discover and utilize customer insights to build impactful programs consistent with overall brand strategy and business objectives
• Partner with Creative & Media teams to develop channel executions across marketing assets
• Coordinate the execution of category and vendor programs with cross-functional marketing and merchandising team
• Provide timely analysis of performance to merchandising and vendors following activations
• Strong verbal and written communication skills. Effectively communication with Executive leadership.
• Organizational skills-- the ability to effectively manage time, prioritize tasks, set clear goals, and implement systems to achieve them

Competency:

To perform the job successfully, an individual should demonstrate the following competencies:

• Service Excellence – Must possess and demonstrate --superior Customer Service skills to internal and external customers. Responds to requests for service and assistance; Meets commitments.
• Strategic thinking and analysis-Must be able to think strategically with strong analytical acumen
• Negotiation-Must be comfortable with external partners to optimize business and monetization objectives
• Digital Marketing Acumen-Should be knowledgeable of digital marketing/media tools and measurements
• Planning/Organizing – Able to organize a complex matrix of initiatives with multiple internal and external partners across various time horizons and ensures others are always made aware of plans and priorities.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions
• Oral Communication – Must demonstrate exceptional communication skills; Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Leads/Participates in meetings.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed; Recognizes accomplishments of other team members.
• Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
• Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
• Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.

Qualifications:

• Strong analytical/strategic thinker
• Familiarity with brand fundamentals and retail acumen
• Digital Marketing acumen
• General knowledge of Microsoft Office: Word, PowerPoint, Excel

Required Education/Experience:

• Bachelor’s Degree
• 4+ years work experience in marketing or merchandising, brand or retail.

Preferred Education/Experience:

• Combination of brand/CPG and retail marketing

Language Ability:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals.Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability:

Candidate must have proficient analytic and math skills with general knowledge of media performance metrics.

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:

To perform this job successfully, an individual should have general knowledge of Word Processing software; Spreadsheet software; PowerPoint; Internet software and Project Management software.

Certificates and Licenses:

No certifications needed

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Specific vision abilities required by this job include Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is frequently required to talk or hear. The employee is occasionally required to stand; walk and reach with hands and arms.

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