Job Description

Title: Sr. Media Lead

Department: Media

Direct Report: Partner

Level: Director

ABOUT GLUEIQ

GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients

POSITION SUMMARY

We’re seeking a Senior Media Lead to oversee media strategy, planning, and buying across our portfolio of clients. This is a senior client-facing role, responsible for guiding integrated media strategies (digital + traditional) and ensuring execution excellence across channels. You’ll collaborate closely with search, analytics, and creative teams to deliver campaigns that are not just efficient, but also innovative.

KEY RESPONSIBILITIES

• Media Strategy: Develop holistic media strategies that align with client business objectives and integrate seamlessly with creative and search efforts.
• Campaign Oversight: Lead planning, buying, and optimization across paid digital channels (social, display, programmatic, video, OTT, audio, etc.), and guide traditional media where relevant.
• Client Leadership: Act as the primary media advisor to senior client stakeholders, providing insight-driven recommendations and thought leadership.
• Budget Management: Oversee large, multi-channel budgets with accountability for ROI, efficiency, and pacing.
• Performance & Optimization: Partner with analytics and search teams to continuously refine campaigns using data-driven insights.
• Innovation: Stay on top of media trends, platform innovations, and emerging opportunities — proactively introducing new ideas to clients.
• Collaboration: Work cross-functionally with creative, search, and analytics to ensure campaigns are cohesive, innovative, and measurable.
• Leadership: Mentor junior media planners/buyers, providing guidance, training, and career development.
• Agency Growth: Contribute to new business pitches and help define the future of the agency’s media offering.

QUALIFICATIONS

• 10+ years of media planning and buying experience (agency background strongly preferred).
• Proven success managing integrated media strategies across paid social, display, video, programmatic, and traditional channels.
•  Strong relationships with media vendors and platforms; ability to negotiate effectively.
• Deep understanding of media measurement, attribution, and performance analysis.
• Skilled in using tools like Meta Ads Manager, Google Ads, DV360, The Trade Desk, and other DSPs; familiarity with Nielsen, Comscore, or other traditional media tools a plus.
• Strong communication and presentation skills — comfortable advising senior client stakeholders.
• Leadership experience managing and mentoring junior team members.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, growing agency environment.

BENEFITS:

• Glue-IQ pays 100% of Health plan premium (health, dental, vision)
• Hybrid working environment in creative, vibrant office setting (4 days in office, 1 day WFH)
• 401k Profit-Sharing Plan
• Client-specific benefits and perks
• Office located in heart of Coral Gables

*GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.

The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

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