Job Description

Our client is an industrial technology company that concentrates on helping the world work better. Their technology enables jobs to be done more precisely and accurately so that people can build, construct, grow, and move the things they need to live and develop future communities.

The Product Marketing Manager is responsible for driving the adoption and growth of a defined product portfolio. This role acts as the "voice of the customer," researching to understand customer needs and the customer journey from sale to implementation. By developing a deep understanding of the industry, personas, and competition, this individual will create go-to-market strategies and differentiated messaging that empowers sales and marketing teams to communicate product value effectively. In this role, you will become a subject matter expert in both the technology category and the market segment it serves.

Compensation: $41/hr

Availability: Monday - Friday, 8am - 5pm. Hybrid, requiring 3 days per week on-site. This role is a contract role set to last 6 months with opportunity for extension.

Job Duties:

• Product Marketing Ownership : Owns product marketing responsibility for assigned products by being able to understand and communicate what is essential to the buyer/user personas and the product value proposition.
• Cross-Functional Collaboration : Build strong, inclusive cross-functional partnerships with product management, sales, marketing, and learning and enablement teams to execute go-to-market strategies, product launches, and research initiatives.
• Go-to-Market Strategy : Develops and executes comprehensive go-to-market plans, ensuring alignment across teams.
• Messaging and Value Propositions : Develop differentiated messaging and value propositions for the structural engineering market, including positioning statements, messaging framework, persona profiles, encompassing firmographics, technographics, and psychographic insights learned directly from the field.
• Voice of Customer and Market Research : Conducts quantitative and qualitative market research to understand and present on industry trends, customer needs, buyer personas, and the competitive landscape.
• Pricing and Packaging : Influences and executes product pricing and packaging decisions.
• Sales Enablement : Collaborates with the learning and enablement team to develop and execute product sales enablement initiatives, including the creation of sales enablement materials and courses tailored to assigned products.
• Marketing Enablement : Collaborate with the marketing team to execute key marketing deliverables that articulate value propositions and drive pipeline and bookings.

Qualifications:

• 4-year degree in Marketing or Business-related fields of study.
• Minimum of 5+ years of experience in a Product Marketing role.
• Experience in the B2B software market and the construction industry is a plus.
• Ability to operate independently and manage multiple projects.
• Understanding of product marketing best practices and principles.
• Excellent written and verbal communication skills.
• Strong research capabilities, combined with creativity, to present new information in compelling, actionable analysis outputs.
• Collaborative attitude and ability to work across multiple remote teams.
• Enjoys learning - passionate about understanding customer problems.

CampusPoint is an Equal Opportunity Employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

If you need assistance or an accommodation due to a disability, you may contact us at hr@campuspoint.com or 1+206-783-9200 (ask to speak with an HR representative). The process is outlined in CampusPoint’s ADA Policy .

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