Job Description

Lead Generation Specialist

Location: Doral (Hybrid)

Salary: $70k - $90k / yr

Type: Full-Time

Overview:

The Lead Generation Specialist will be responsible for launching, optimizing, and scaling paid media campaigns across platforms like Meta and Google Ads.

The role focuses heavily on compliance-driven verticals such as healthcare, insurance, or wellness, with a priority on lead generation. You will work closely with the creative and CRO teams to ensure performance optimization.

Responsibilities:

• Create and manage campaigns on Meta Ads, Google Ads, and TikTok (as applicable).
• Develop campaign structures that comply with HIPAA and internal legal requirements.
• Monitor performance metrics and optimize campaigns to maximize ROAS.
• Identify trends and apply insights for continuous improvement.
• Collaborate with designers and video editors to test creatives and ad copy.
• Troubleshoot disapproved ads and navigate platform policy limitations.
• Maintain the quality and the quantity of leads generated
• Setting up the call routing for phone leads
• Tracking lead quality and ongoing communication with contact center
• Monitoring KPIs closely to ensure lead costs within optimal range
• Expanding volume of inbound lead generation as needed
• Collaborating with contact center management

Qualifications:

• 3–5 years of experience managing performance-based ad campaigns.
• Strong working knowledge of Facebook Ads Manager, Google Ads, and GA4.
• Has experience in resolving non-standard situations in paid advertising
• Experience with HIPAA or regulated verticals is a strong plus.
• Highly analytical and comfortable managing media budgets
• Fluent in audience targeting, creative testing, and attribution models.
• Has an extensive background in managing lead gen campaigns in English and Spanish
• Excellent knowledge of Google Ads (will be verified), certificate would be a plus
• Previous experience working with lead vendors for health insurance preferred
• Project management experience
• Knowledge of contact center processes

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