Job Description

Must be located in South Florida.

Summary: The Director of Special Events is responsible for leading and overseeing all company events, including grand openings, brand collaborations, influencer activations, and high-profile experiential events. This role develops and executes strategic event initiatives to drive brand awareness, attendance, and business growth.

Essential Duties and Responsibilities:

Key responsibilities include, but are not limited to:

Event Strategy & Execution

• Develop and execute a comprehensive and scalable special events strategy and run of show templates to enhance brand presence.
• Lead the planning and execution of grand openings, brand collaborations, influencer activations, ranging from general admission family friendly events to exclusive VIP experiences.
• Ensure all events align with brand positioning, business objectives, and customer engagement goals.
• Travel to and attendance of events on an as-needed basis.

Event Logistics & Partner Collaboration

• Oversee event logistics, production, and execution to deliver seamless experiences.
• Identify and cultivate relationships with brand partners for high-value collaborations.
• Work with marketing, PR, and social media teams to amplify event visibility and earned media coverage.

Innovation & Performance Measurement

• Oversee the development of influencer-driven events aligned with brand vision.
• Track and analyze event performance metrics to evaluate effectiveness, ROI, and areas for improvement.
• Continuously innovate event concepts, formats, and guest experiences.

Qualifications

• Strong background in vendor negotiation, production logistics, and event budgeting.
• Ability to work cross-functionally with multiple stakeholders across the company including sales, food and beverage, and onsite operators, as well as external vendors.
• Excellent organizational and project management skills.
• Able to travel up to 60%.

Education and Experience

Required:

• Bachelor’s degree in Marketing, Event Management, Business, or a related field.
• 7+ years of experience in national event marketing, experiential marketing, or special events within entertainment, hospitality, or lifestyle industries.
• Proven expertise in planning and executing large-scale events at scale.

Preferred:

• Experience working with influencers, media, and VIP guests to drive event visibility.
• Knowledge of digital marketing integration for event promotion.

Work Environment/Physical Demands:

General office environment where you will walk, bend, and stand for periods of time.

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