Job Description

Director of Admissions – Senior Living

Overview

Are you a relationship-builder with a heart for helping others? We’re looking for a passionate and results-driven Director of Sales to lead our admissions and occupancy efforts in a vibrant assisted living and memory care community.

In this key leadership role, you’ll partner with our Director of Community Relations & Marketing to create meaningful connections with seniors and their families — guiding them from their first inquiry to move-in day. Every conversation you have and every tour you lead helps families find comfort, trust, and a true sense of home.

The ideal candidate is an empathetic communicator with exceptional organizational skills, thrives in a fast-paced environment, and takes pride in creating a seamless, welcoming experience for every resident and family.

This position offers competitive compensation, incentive opportunities, and the chance to make a lasting difference in the lives of older adults.

Key Responsibilities

• Achieve and maintain maximum occupancy by implementing effective marketing, sales, admissions, and outreach strategies.
• Oversee all inquiry processes, including phone and website leads, ensuring timely follow-up.
• Conduct engaging tours and, when necessary, home visits for prospective residents and their families.
• Manage the resident application and admissions process in compliance with company policies and regulatory standards.
• Coordinate communication with department managers and families regarding admissions, move-ins, care level changes, transfers, and move-outs, ensuring accurate documentation.
• Ensure the community is always tour-ready, including model and vacant apartments, and support staff in providing exceptional customer service.
• Develop and oversee a comprehensive resident and family orientation program to ensure smooth transitions.
• Maintain accurate records for leads, referrals, and marketing activities within the database; prepare regular occupancy and marketing reports for the Home Office.
• Participate in the Manager-on-Duty rotation with other department leaders.
• Attend required in-service training and continuing education programs.
• Perform other related duties as assigned.

Qualifications

• Bachelor’s degree in a related field preferred.
• Minimum of three years’ experience in sales or admissions with a proven record of achieving results
• Senior living experience is required.
• Strong communication, organizational, and leadership skills.
• Ability to build positive relationships with residents, families, staff, and external partners.
• Working knowledge of medical terminology, Medicare, Medicaid, and private or long-term care insurance preferred.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Ability to Commute:

• Reston, VA 20190 (Required)

Ability to Relocate:

• Reston, VA 20190: Relocate before starting work (Required)

Work Location: In person

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